40 Years of Innovation and Exploration

We are named for the coldest, most unforgiving side of a mountain. We have helped explorers reach the most unfathomable heights of the Himalayas. But The North Face legend begins, ironically, on a beach. More precisely, San Francisco's North Beach neighborhood, at an altitude of only 150 feet above sea level. It was here in 1966 that two hiking enthusiasts resolved to follow their passions and founded a small mountaineering retail store.
Soon thereafter, that little shop became known as The North Face, a retailer of high-performance climbing and backpacking equipment. In 1968, The North Face moved to the other side of San Francisco Bay, to the unbridled possibilities of the Berkeley area, and began designing and manufacturing its own brand of technical mountaineering apparel and equipment.
Through the 1970s, The North Face brand cherished a following amongst avid outdoor athletes and began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe. This launched a proud tradition which continues in full force today and constantly reinforces The North Face mantra, Never Stop Exploring™.
By the early 1980s, The North Face was taking exploration to the outer limits of the ski world, adding extreme skiwear to the product offering. These were the days of pastels, neons, hair dye, and mohawks; they laid the groundwork for today's free-spirited snowsports athletes. By the end of the decade, The North Face became the only supplier in the United States to offer a comprehensive collection of high-performance outerwear, skiwear, sleeping bags, packs and tents.
The 1990s ushered in an era during which The North Face further broadened the outdoor world it helps athletes to explore. The decade saw our debut in the sportswear market with the launch of Tekware™, an innovative collection designed to provide rock climbers, backpackers, hik